Smart Shopping Trip
Smart Shopping Trips
This study focuses on intelligent shopping, defined as consumers' tendency to spend a lot of time and effort looking for and utilizing information about promotions to save money. The research creates a metric for intelligent shopping and examines how it relates to other related characteristics and behaviors of the market as well as shopping-specific outcomes. According to the findings, smart shopping is a distinct behavioral concept. Additionally, positive utilitarian and hedonic evaluations and purchase satisfaction are positively correlated with smart shopping when individuals attribute price savings to their shopping skills and efforts.