Smart Shopping Trip

Smart Shopping Trips

This study focuses on intelligent shopping, defined as consumers' tendency to spend a lot of time and effort looking for and utilizing information about promotions to save money. The research creates a metric for intelligent shopping and examines how it relates to other related characteristics and behaviors of the market as well as shopping-specific outcomes. According to the findings, smart shopping is a distinct behavioral concept. Additionally, positive utilitarian and hedonic evaluations and purchase satisfaction are positively correlated with smart shopping when individuals attribute price savings to their shopping skills and efforts.

Contact US